We encourage artists, curators and critics to use popular art jargons to decorate their writings and artworks. They could help your works appear more professional, contextualized and intelligent than it seems despite being hard to be understood. These jargons pop up on the LED display like an attractive billboard. One keeps looking without reading a word from it. Piles of important art magazines borrowed from the archive of Seoul Art Space Geumcheon support the LED panel. Visitors could pick up the magazine bearing the risk to make the panel fall.